How to Create a Perfect Pitch

Do you have a perfect 60-second pitch?

I've done a lot of networking at expos and trade shows, where the most common question is: "So, what do you do?"

What do you say?

We've all experienced a few bad pitches:

• The blabbermouth that didn't realize he'd be asked this question dozens of times and fumbles over his words before going on for 10 minutes about details that don't really matter.

• The guy that recites his sales script that's irrelevant to you and filled with industry jargon.

• The person that's completely unclear, and when they walk away, you ask "Did you guys understand anything that person was saying?"

(Here's a secret: people won't usually ask for clarity if they don't understand something. They'll just politely smile and nod, and move on.)

So you better have the pitch nailed down.

But it's hard to succinctly summarize EVERYTHING your product or service does for your clients in 1-2 minutes.

When it comes to my turn, I say this:

"You know how you just gave me your 1-minute pitch? We make a video for your product or service that's the perfect pitch-- 𝐞𝐯𝐞𝐫𝐲. 𝐬𝐢𝐧𝐠𝐥𝐞. 𝐭𝐢𝐦𝐞."

Because that's what an animated B2B video is.

When we make any type of animated explainer video, whether it's an "overview video," "company introduction video," or "product video," what we're really making is a perfect pitch.

Ideally, a perfect pitch is a 1-2 minute summary of the most compelling aspects of your business, product, or service. After listening, your prospect should completely understand what you have to offer and why they should work with you.

That's why video is an incredible medium for your "perfect pitch." It's the perfect pitch, delivered flawlessly, every. single. time.

And when it's done right, a perfect pitch video doesn't just spark interest-- it drives action.

So, what are the ingredients to a perfect pitch video?

After watching, your prospect should know:

1. What you do

2. How you do it

3. How you can help them

4. Why they should work with you over a competitor

5. and why they should do it NOW

PLUS, it should be clear, concise, professional, and properly branded.

All in a 1–2-minute package that's entertaining, engaging, and highly watchable.

It's not a coincidence that these are also the ingredients for high conversion rates.

It shouldn't be surprising: when you make it easy for your prospects to understand what you do and how you help them, your conversion rates go up.

Because of this perfect pitch -> high conversion rate combo, animated explainer videos are hyper-effective for:

• landing pages

• home pages

• email campaigns

• cold outreach

• trade shows or expos

• pitch meetings

• social media

• ad campaigns

You're killing 10 birds with one stone.

And when you consider that your website is your only 24/7 salesperson, and you're paying money to bring people to it, you better make sure it's armed with the perfect pitch-- in highly persuasive and watchable video form.

Contact MOGRAPHWORKS to get started on your perfect pitch!